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Connect the dots

Think of a constellation, every star at night has been randomly set in the sky, it doesn't have a meaning, yet it makes sense to you, you connect the dots.



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Such as every person you have a built-in ability for pattern recognition, and it is so sharp that you can even recognize patterns out of random data.

Take a constellation for instance, the stars are randomly set in the sky but yet you connect the dots, it doesn’t have a meaning tho it makes sense to you. This is a phenomenon called Apophenia.
Here in the Studio we use it to make connections where there were none, it helps us to organize chaos and make the world intelligible.

We find it useful to create ideas in your mind, we just have to set the dots for you to connect them.
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hello@apofenia.co
+52 (04455) 2253—9890
Santa Fe, Mexico City.
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A Design Studio Crafting Symbol-Intensive Branding.
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