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Affordable art for the people

A "mercadito" is a popular market traditionally meant to trade basic goods, this gallery is trading Art the same way.



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Mercadito de Arte thinks of Art as a basic need, so it shouldn't be just for a few any more than education should not be just for a few either.

The gallery is looking to bridge the public’s increasing interest in art with scenes of contemporary and relatively unknown artists, especially those not carrying a premium for reputation.
Our identity proposal is inspired by the crossover between traditional popular markets and the museographic style of contemporary galleries. This led us to design a sophisticated wordmark along with a line of peripherals on grays and a slight accent of color.

The result is a functional and straightforward communication of the brand’s objectives.
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branding, concrete, top view, minimalist, letterhead
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branding, interior design, concrete, black furniture, minimalist, lobby
branding, stationery, black white, concrete, minimalist, embossed, business cards, letterpress, top view
branding, stationery, wood, concrete, sign, pasele marchante, schedule, minimalista
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branding, interior design, concrete, white walls, minimalist, gallery
branding, stationery, black white, concrete, minimalist, embossed, business cards, letterpress
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hello@apofenia.co
+52 (04455) 2253—9890
Santa Fe, Mexico City.
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A Design Studio Crafting Symbol-Intensive Branding.
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