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Pink is the new neutral

From fashion to home decor, interior design, music and personal style, soft pink has been all over the place in recent times, probably in part thanks to the monochrome trend.



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branding, stationery, soft pink, flower pattern, cute, foil, top view, envelopes
logo, logotype, wordmark
We've seen lots of references indicating that all-black, all-white or all-grey is not just a trend, it’s a lifestyle. Although the simplicity of these neutral tones is cool enough, there can sometimes be a need of a little injection of life.

The blog grows out of this idea, as a group of people generating and curating content for the web with a gender-neutral approach.
The Stonefox name was inspired by old slang from the seventies, to make it sound sexy and bold at the same time.

The website is the most important brand element as it holds the content that is generated, so the design is aimed to guide the user to additional content all the time.

Our proposal for print collateral is based on a styilish semi-serif wordmark over flat pink ink and a subtle use floral patterns with a mix of additional cool colours.
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