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Connect the dots

Connect the dots

Such as every person, you have a built-in ability for pattern recognition, and it is so sharp that you can even recognize patterns out of random data. Take a constellation for instance, the stars are randomly set in the sky but yet, you connect the dots, it doesn't have a meaning tho it makes sense to you.


This is a phenomenon called Apophenia.

Here in the Studio we use it to make connections where there were none, it helps us to organize chaos and make the world intelligible. We find it useful to create ideas in your mind, we just have to set the dots for you connect them.


Using this approach, we offer business-oriented brand consulting and deep expertise in world-class graphic design.

We are a multidisciplinary team of experts on creative and business matters, with a focus on implementing integrated solutions that create loyalty beyond reason.

Our proposals are based on extensive research, teaming up with our clients to work on strategic plans and collect information on new markets and consumer trends.

We believe the right managing of a brand leads to a powerful asset for any company, it represents a tool to stay true to itself and different from the competition.
hello@apofenia.co
+52 (04455) 2253—9890
Santa Fe, Mexico City.
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A Design Studio Crafting Symbol-Intensive Branding.
© 2016 Apofenia.